Are you considering outsourcing some or all of your paid ad campaigns? If so, you’re making a wise move. Paid ads offer businesses an excellent return on investment, but—like any marketing strategy—there are pros and cons that should be taken into account when choosing the right partner to manage them for you. When vetting PPC (Pay-Per-Click) candidates, it is important to ask questions that pertain specifically to your business goals. In this article Marketing Agency Portland will discuss what key points you need to address as part of the selection process in order to ensure your money and time are spent wisely with long-term success in mind!
Question #1. What experience does the agency have in paid ads?
When considering any potential PPC partners, it’s important to ask about their level of experience and success with paid campaigns. It is also beneficial to inquire about the most successful campaigns they’ve completed for other clients, what strategies were employed, and how those results compared against expectations. Digital Marketing Agency Philadelphia advised to make sure that you are asking for more than just their sales pitch; request an in-depth discussion on how the team has managed similar campaigns in the past and strategies they implemented to reach the desired goals.
Question #2. What kind of reporting systems do you use?
One of the most essential points when outsourcing paid ads is having access to informative reports at all times. This will allow you to track the performance of your campaigns and make necessary adjustments when needed. Ask potential partners how they approach measuring success, what KPIs (key performance indicators) they use in order to assess effectiveness, and what kind of reporting systems or tools they work with. You should also ask for examples of reports that have been used in previous campaigns so you can get an idea of their accuracy and detail level.
Question #3: What platforms do you specialize in?
With a variety of ad platforms available today, it’s important to ensure the agency has experience working on the channels that are relevant for your business. If there is a platform where your target audience hangs out, this could be an excellent opportunity for you to expand your reach and gain more customers. Therefore, make sure that the digital marketing agency is experienced in managing campaigns on this platform—as well as other relevant channels like Google Ads, Facebook, Instagram etc—and can provide proof of their success.
Question #4: What kind of optimization techniques do you use?
Optimizing paid ads is an essential part of any successful campaign. A good PPC partner should be using various methods to ensure maximum performance of your ad campaigns at all times. Ask the team how they are planning on optimizing your campaigns, which tactics they will employ, and what strategies they have used successfully in the past. The answers to these questions will give you an insight into their experience with optimization and their success rate.
Question 5: What do you need from us to get started?
It is important to understand what kind of information and resources will be required by the PPC partner in order to ensure a successful launch of your campaigns. Are they asking for access to certain platforms, login credentials, or other data that needs to be provided? Understanding this upfront can help prevent any surprises as well as ensure that all the necessary steps are taken in order for the campaign to run smoothly.
Choosing the right partner for your paid ads is essential when it comes to maximizing ROI (Return on Investment). By asking these five questions, you can determine whether an agency has the experience and knowledge needed to effectively manage your campaigns. With the right agency on board, you can expect to see improved results and increased ROI from your paid advertising efforts!
In conclusion, it is important to do thorough research before making a decision when outsourcing paid ads. Asking the right questions will help ensure that you have chosen an experienced and knowledgeable PPC partner who can provide the best possible results for your campaigns. This could mean more customers and potential leads in the long run, making it well worth taking the time to qualify potential partners. By following these five tips, you can be sure to make an informed decision when selecting a PPC partner for your business needs. Good luck!