If you’re a small fashion retailer, Instagram is a powerful marketing tool to boost your online sales. The platform features a wealth of tools to help you create and share content that will attract followers. Here are three tips to get your products in front of more people: Target your niche and show off your products in a natural setting. Make sure your Instagram followers are interested in your brand and what it has to offer.
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Start by creating and posting quality photos of your clothes and accessories. Although photos are the most popular format for Instagram, video content is gaining in popularity. According to a report by eMarketer, videos receive more engagement than photos, and HubSpot found that 64% of consumers are more likely to buy a product after watching a video. It’s important to remember that the main goal of Instagram is to create relationships with followers, so make your content visually compelling and share your story in an authentic way.
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Videos are another key element to your Instagram strategy. While many people prefer photos on the social media site, videos are becoming more popular. A recent eMarketer report revealed that videos generated 64% more engagement than photos. Using Instagram videos allows you to show your products in action, which can increase your ROI on your Instagram marketing efforts. For small businesses, this is especially important for smaller accounts that are just starting out.
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